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Saville Row: New Blood

Project type

3 Part Series

Date

2009

Location

BBC 3, BBC 2

Link

Three-part documentary series about Savile Row, the London street famous for its bespoke tailoring establishments. The tailors fear for their future and identity when giant jeanswear company Abercrombie and Fitch arrives on the street, but in the past this resilient bunch have seen off the Kaiser, the Luftwaffe and Giorgio Armani. They fight back with an ancient-yet-modern business plan, the model of eco-friendliness, hitting the road to take the service overseas and winning new clients.

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